The international struggles of our world may lead to… (ka-boom) NUCLEAR HOLOCAUST!
Nothing lends itself better to a fear-based advertising campaign than your family’s radioactive death. So when the Mort Kridel Advertising Agency was asked to create a radio ad campaign for Survive-All Fallout Shelters, they did their PR-darnedest to scare the Wonder Bread crap out of nuclear families everywhere. Tense horn stabs and canned explosions bracket sales pitches like:
Radioactive fallout, that deadly by-product of a nuclear attack, will kill literally millions of unprotected families in the event of an atomic attack. Is YOUR family protected? Do YOU have a fallout shelter?
Each Civil defense approved, basement-type, Do-It-Yourself fallout shelter includes: A complete fully-stocked first aid kit! Extra strength saran and rayon bunks! A radiation meter and individual dosimeters!
Civil defense approved, FHA approved, no money down, five years to pay!
Economical… but Priceless!
These are ripped from the original LP that would have gone to radio stations from the ad agency. There are 6 long versions and 3 shortened versions, each fairly different. Since it was promotional there was no record cover, but a scan of the record’s label is included. No year is evident, but since the zip code is two digits, it’s presumably pre-1963, and I would guess late 1950’s.
- Maximum Protection (General)
- Maximum Protection (Steel and Concrete)
- DYS (short)
- Maximum Protection (Steel and Concrete) (short)
- Maximum Protection (General) (short)
- Survive-All Shelters Radio Ads LP Label