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Survive-All Fallout Shelter Radio Ads

The international struggles of our world may lead to… (ka-boom) NUCLEAR HOLOCAUST!

Nothing lends itself better to a fear-based advertising campaign than your family’s radioactive death. So when the Mort Kridel Advertising Agency was asked to create a radio ad campaign for Survive-All Fallout Shelters, they did their PR-darnedest to scare the Wonder Bread crap out of nuclear families everywhere. Tense horn stabs and canned explosions bracket sales pitches like:

Radioactive fallout, that deadly by-product of a nuclear attack, will kill literally millions of unprotected families in the event of an atomic attack. Is YOUR family protected? Do YOU have a fallout shelter?

Each Civil defense approved, basement-type, Do-It-Yourself fallout shelter includes: A complete fully-stocked first aid kit! Extra strength saran and rayon bunks! A radiation meter and individual dosimeters!

Civil defense approved, FHA approved, no money down, five years to pay!

Economical… but Priceless!

These are ripped from the original LP that would have gone to radio stations from the ad agency. There are 6 long versions and 3 shortened versions, each fairly different. Since it was promotional there was no record cover, but a scan of the record’s label is included.  No year is evident, but since the zip code is two digits, it’s presumably pre-1963, and I would guess late 1950’s.

  1. Maximum Protection (General)
  2. Comparison
  3. Value
  4. Equipment
  5. DYS
  6. Maximum Protection (Steel and Concrete)
  7. DYS (short)
  8. Maximum Protection (Steel and Concrete) (short)
  9. Maximum Protection (General) (short)
  10. Survive-All Shelters Radio Ads LP Label

Survive-All Shelters Radio Ads.zip

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What a blast from the past! As a kid growing up in the 50s, I can state that these commercials truly capture the feeling of the times.

This is a great find! Regarding the vintage of the LP, I happen to have a ridiculously elaborate press kit from this same company with a letter to the Vice-President (Mr. J.K. Meacham) dated September 5, 1961. Many of these companies started around the same time after JFK’s July 25, 1961 Berlin speech. A couple of paragraphs from the President’s televised remarks proved to be especially alarming to the nation and helped spawn the short-lived shelter craze:

“We have another sober responsibility. To recognize the possibilities of nuclear war in the missile age, without our citizens knowing what they should do and where they should go if bombs begin to fall, would be a failure of responsibility. In May, I pledged a new start on Civil Defense. Last week, I assigned, on the recommendation of the Civil Defense Director, basic responsibility for this program to the Secretary of Defense, to make certain it is administered and coordinated with our continental defense efforts at the highest civilian level. Tomorrow, I am requesting of the Congress new funds for the following immediate objectives: to identify and mark space in existing structures–public and private–that could be used for fall-out shelters in case of attack; to stock those shelters with food, water, first-aid kits and other minimum essentials for survival; to increase their capacity; to improve our air-raid warning and fallout detection systems, including a new household warning system which is now under development; and to take other measures that will be effective at an early date to save millions of lives if needed.

In the event of an attack, the lives of those families which are not hit in a nuclear blast and fire can still be saved–if they can be warned to take shelter and if that shelter is available. We owe that kind of insurance to our families–and to our country. In contrast to our friends in Europe, the need for this kind of protection is new to our shores. But the time to start is now. In the coming months, I hope to let every citizen know what steps he can take without delay to protect his family in case of attack. I know that you will want to do no less.”
It should also be noted that one of the documents in the press kit states that Survive-All is a “Division of Hollywood Pools, Inc.” It was not uncommon for pool companies to hop on the shelter bandwagon because they had most of the materials ready to go.

Thanks again for posting this great sound!

hey, i’ve heard this before!

DJ Emp: Yep, and know where it came from. ;-)

Conelrad: Thanks! And, thanks for the background on that; I had always wondered how the whole craze started. Great to learn that, and also to learn about your output… looks great! Gotta get it myself…

- TradeMark G.
:.e.c.c.:

[...] typography by Citizen Cope. Have a video game career in mind? – this local spot might help. Survive-All Fallout Shelter radio ads. Are you in the mood for color analytics? Looking for a new hobby? Try out for the Rocket [...]

[...] Gardens has the original post and more info here. Also there is no information on both Mort Kridel or Survive-All online. They may both be surviving [...]



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